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Writer's pictureJorge Sanders

Hacienda Tequila: A Must-Visit Spot on Fifth Avenue Playa del Carmen

Updated: Sep 15


On a sunny day along Fifth Avenue, the exterior of Hacienda Tequila stands out with its vibrant colors and décor that reflect the rich Mexican culture. In front of the entrance, adorned with rustic wooden details and hanging flowers, is the famous bronze statue of Emiliano Zapata. This iconic symbol draws visitors in. A mother and her daughter smile as they pose for a photo next to the statue, capturing a special moment under the bright blue sky. The nearby trees cast gentle shadows, and the murmur of tourists adds a charming touch to the lively atmosphere of Fifth Avenue.
This store in Playa del Carmen offers a pharmacy and souvenirs, as well as a small tequila museum with tequila tastings.

When I visited Hacienda Tequila, a top tequila store on Fifth Avenue Playa del Carmen, I was pleasantly surprised by this unique store's complete experience.


Hacienda Tequila stands out for its impressive selection of tequilas and fascinating Tequila Museum, which adds a special touch to the visit. It's also a great place for Playa del Carmen Souvenirs.


A Cultural Tequila Experience

In the tequila section of the store, a life-sized Catrina stands proudly, embodying the elegance and tradition of Mexican culture. This beautifully decorated figure, often associated with Día de los Muertos, is dressed in a colorful, ornate gown adorned with intricate patterns and vibrant floral designs. Her wide-brimmed hat is decorated with artificial flowers, feathers, and delicate lace, adding a whimsy and sophistication. Catrina's face is painted with a classic sugar skull design featuring intricate decorative elements that capture the essence of this beloved Mexican symbol. The overall ambiance is further enhanced by traditional Mexican decorations, such as papel picado and brightly colored banners, creating a festive and culturally rich atmosphere in the tequila area of the store.
The typical Mexican decor adds a folkloric and cultural touch, not to mention the wide variety of tequilas available.

From the moment you step in, the traditional Mexican decor envelops you. Inspired by Día de Muertos, the store is adorned with colorful Catrinas and details that evoke Mexico's rich culture.


This vibrant atmosphere is perfect for capturing memorable photos, especially in front of photogenic statues and the iconic Emiliano Zapata bronze statue.


Hacienda Tequilas photos are a must for any visitor looking to capture the essence of this cultural hotspot.


Tequilas for Every Taste

The tequila museum area in the store is inviting and visually striking. The floor is elegantly finished with polished wooden planks, adding a warm and rustic charm. Shelves and display cases line the walls, showcasing an impressive array of tequilas ranging from budget-friendly options to premium, high-end bottles. Each shelf is meticulously organized, allowing visitors to browse the extensive selection easily. The variety of tequilas is remarkable, with labels and bottles of all shapes and sizes reflecting the rich diversity of this celebrated Mexican spirit. The space is not just a display area but a learning hub designed to enhance the visitor experience. Informative plaques and interactive displays provide insights into the history and production of tequila, making it a perfect place for those who want to deepen their knowledge. The warm glow of the wooden floor complements the rich colors of the tequila bottles, creating an immersive atmosphere where guests can explore, learn, and enjoy.
The selection of tequilas for sale is impressive, with a wide variety available for free tastings.

What truly sets Hacienda Tequila apart is its extensive tequila selection. Here, you can find everything from budget-friendly options to premium tequilas that cost over 10,000 Mexican pesos.


I loved the opportunity to taste before buying, which is a huge advantage. Although not all the tequilas on display are available for tasting, there are still numerous options—about 20 different tequilas.


I even discovered my favorite tequila, Cava de Oro, which has since won awards in San Diego. What a gem we found here first!


They also feature luxury Don Ramón bottles created by Swarovski, which add a touch of high-end elegance to their collection.


Souvenirs in Playa del Carmen and More

The store's interior is spacious and brimming with various souvenirs, creating a vibrant and bustling atmosphere. The store's layout is thoughtfully designed to showcase its extensive collection, making it easy for visitors to explore and find unique items. One of the store's most striking features is an exquisite chandelier suspended from a stunning blue dome. The chandelier adds an air of elegance and grandeur to the space, casting a warm, welcoming light over the various souvenir displays. The rich color and intricate design of the blue dome enhance the store's cultural ambiance, making it not just a shopping spot but also a visually captivating cultural experience.
This store offers many souvenirs, from very affordable to more expensive options. It’s almost impossible to leave without taking something home.

In addition to tequila, the store offers a wide variety of Playa del Carmen Souvenirs that capture the essence of Mexico, from local crafts to items like the tequila cake in a metal tin that's perfect to take home.


Prices are listed in dollars and Mexican pesos, making it easy to convert and ensuring you get a good deal. Paying in pesos will get you a better exchange rate.


Exceptional Service

The store has a stunning display case filled with a wide range of Mexican glassware. This showcase features beautifully crafted pieces, including colorful hand-blown glasses, intricately designed decanters, and elegant shot glasses, all highlighting the rich tradition of Mexican glassmaking. Behind the display case, the wall is adorned with an impressive collection of Mayan calendars, each varying in price and size. With their detailed artwork and historical significance, these calendars cover the wall in a mosaic of vibrant colors and ancient symbols. The variety of sizes and prices offers something for every visitor, from casual souvenirs to more substantial pieces. This combination of glassware and Mayan calendars creates a visually striking and culturally immersive shopping experience.
The staff is attentive and friendly. In my case, a woman named Adela guided me through all the store details. She was genuinely kind and helpful.

The service at Hacienda Tequila is friendly and professional. The staff are knowledgeable and eager to assist with any questions.


I remember how Adela guided me to the best tequilas and offered a free tasting of all available options, making it a top spot for tequila tasting in Playa del Carmen.


Why Hacienda Tequila is a Must-Visit

The store has a stunning display case filled with a wide range of Mexican glassware. This showcase features beautifully crafted pieces, including colorful hand-blown glasses, intricately designed decanters, and elegant shot glasses, all highlighting the rich tradition of Mexican glassmaking. Behind the display case, the wall is adorned with an impressive collection of Mayan calendars, each varying in price and size. With their detailed artwork and historical significance, these calendars cover the wall in a mosaic of vibrant colors and ancient symbols. The variety of sizes and prices offers something for every visitor, from casual souvenirs to more substantial pieces. This combination of glassware and Mayan calendars creates a visually striking and culturally immersive shopping experience.
Taking a photo with the statue of Emiliano Zapata, or "El Mariachi" as some call him, is a must and a classic if you're visiting the city.

Hacienda Tequila stands out among the many Fifth Avenue Playa del Carmen stores. It offers an exceptional combination of great tequilas, local souvenirs, and an immersive cultural experience.


Stop by this store if you're exploring shops on 5th Avenue Playa del Carmen or planning to spend a day shopping on 5th Avenue Playa del Carmen. You can also enjoy tequila tasting in Playa del Carmen at this location.


As expected, the prices align with Fifth Avenue Playa del Carmen. You might find some tequilas cheaper online or at one of the best liquor stores in Playa del Carmen, such as La Europea.


However, I haven't heard of any issues with fraud regarding the tequila here, and most visitors seem to enjoy their store experience. It's a bit touristy, which is understandable given the location, but it's worth visiting.


Why Is Tequila Only Made in Mexico?

 In the center of the display, a wooden cabinet showcases a selection of premium tequilas. The rich, polished wood contrasts beautifully with the elegant bottles it holds. You'll find an ayou'lln Ramón tequila on the shelves, its bottle adorned with intricate Swarovski crystal accents, radiating a luxurious allure. Next to it, another Don Ramón blanco tequila, embellished with Swarovski crystals, stands out with its clean and sophisticated design. At the center of the arrangement is a striking blue bottle of tequila, its vibrant hue hinting at its high-end status. The bbottle'sdesign is both refined and eye-catching, emphasizing its premium quality. This central piece draws the eye, offering a touch of luxury to the display. The combination of luxurious tequilas and the fine craftsmanship of the bottles makes this cabinet a focal point for any tequila lover.
Like champagne, tequila has a denomination of origin, meaning it can only be made in Mexico.

Tequila is exclusively made in Mexico due to strict regulations established by the Mexican government.


The production of tequila is protected under the Denomination of Origin (DO) regulations, which ensure that only tequila produced in specific regions of Mexico can be labeled as such.


The critical reasons for this exclusivity include historical and cultural significance, geographic indication, quality control, and legal protection.


How Do You Choose a Good Tequila?

The tequila areaexude extensive use of wood. The walls are lined with rich, dark wooden panels, complementing the display shelves with an impressive variety of tequilas. Each shelf showcases bottles of different shapes and sizes, highlighting various options from budget-friendly to ultra-premium selections. In this welcoming space, a large Catrina figure—clad in vibrant traditional attire—takes center stage. The Catrina, a life-sized sculpture, sits gracefully atop a sturdy wooden barrel. Her elaborate dress, adorned with intricate patterns and vivid colors, provides a lively contrast to the wooden surroundings. The figure, a symbol of Mexican folklore and celebration, brings a touch of cultural richness to the area, standing out amidst the array of tequilas. The wooden elements throughout the space—the shelves, the barrels, or the decorative accents—enhance the traditional ambiance, making it a culturally rich and visually appealing area for tequila enthusiasts and visitors alike.
When choosing your tequila, the most important thing is to ensure it's 100% agave. Avoid cheap brands, as they often don't meet this basic rule.

When choosing tequila, consider the types (Blanco, Reposado, Añejo, Extra Añejo), look for the 100% agave label, check the distillery reputation, consider color (Blanco, Reposado, Añejo), read reviews, and smell/taste before buying.


Where is Hacienda Tequila located in Playa del Carmen

Tequila Town is conveniently located in Playa del Carmen, Mexico. On Google Maps, it is positioned on 5th Avenue (Avenida 5), one of the most prominent and bustling streets in the area. It is situated between Calle 12 and Calle 14 and is almost directly across from Calle Corazón, a well-known intersection in Playa del Carmen. The location is marked on the map with a prominent pin, making it easy to identify. The surrounding area is lively and popular with tourists and locals, featuring a mix of shops, restaurants, and other attractions. If you plan to visit, you can easily spot Tequila Town on the map and get directions to this vibrant destination.
Located in the heart of Fifth Avenue in Playa del Carmen, Hacienda Tequila is just a step away from Calle Corazón, between Avenida 12 and 14.

Located between Calle 12 and Calle 14, directly across from Calle Corazón, Hacienda Tequila is open daily from 8:30 AM to 11:30 PM.


If you're driving, remember that you'll need to pay for parking from 10 AM to 10 PM at a rate of 10 pesos per hour. Alternatively, a nearby parking lot at Tendenza is just a couple of blocks away.


Checkout the location here: Hacienda Tequila

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